[DOWNLOAD] "When Search Meets Web Usability" by Shari Thurow & Nick Musica * eBook PDF Kindle ePub Free

eBook details

Title: When Search Meets Web Usability
Author : Shari Thurow & Nick Musica
Release Date : January 21, 2010
Genre: Internet,Books,Computers & Internet,
Pages : * pages
Size : 6695 KB

Description

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.